Swaraz: The Sewing Experts. GSTIN: 36AAFCF9643N1ZZ
The foundation of Swaraz was laid by Shri Samba Venkat Ramiah (S.V. Ramiah) — a visionary dedicated to uplifting the community and empowering the underprivileged. Though not formally educated, he possessed remarkable imagination, ambition, and technical acumen, which he transformed into action with great determination.
Belonging to a tailoring family, he began by trading exclusively in tailoring materials and envisioned building a complete sewing machine manufacturing enterprise. This vision gave birth to one of South India’s pioneering sewing machine industries in the year 1953.
Over time, the next generations of the family became actively involved in both the manufacturing and trading of sewing machines and accessories. Today, Swaraz has grown into a trusted name among tailoring professionals and domestic users across India.
To be the most trusted and innovative sewing machine brand, empowering tailors, entrepreneurs, and households across India with reliable, accessible, and high-performance stitching solutions.
To design and manufacture sewing machines that combine durability, precision, and user-friendly features.To support our customers through strong after-sales service and continuous innovation.To make professional stitching tools accessible to every level of user — from beginner to expert.
“Swaraz, by Fif Retail Business Pvt Ltd, is a leading name in sewing machines. We proudly manufacture our innovative Swaraz range and meticulously retail top global brands, bringing precision and passion to every stitch.”